BT Arise II - шаблон joomla Продвижение

Branding and brand names

Fiona Lawtie, teacher, British Council

Level - intermediate and above

This is an integrated skills lesson which involves some discussion, reading and writing. It explores the area of 'brands' and the associations we have with particular brand names.

Plan components

Lesson Plan: - guide for teacher on procedure including answers to tasks.

Download plan 64k pdf >>

Worksheets: - exercises which can be printed out for use in class. The worksheet contain:

  • Text
  • Discussion task
  • Matching task
  • Brand evaluation sheet
  • Project task

Download worksheets 76k pdf >>

The plans and worksheets are downloadable and in pdf format. If you have difficulty downloading the materials see the download section of the About page.