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English for Marketing Glossary
The use of this lexical approach is essential for successful language acquisition in English for Specific Purposes. However, teachers are often not equipped with the exact English terminology required in very specific trade sectors. For this reason, core vocabulary sheets go a long way in helping teachers provide adequate materials for students with English for Specific Purposes needs.
These core vocabulary reference sheets provide between 150 and 240 key words and phrases for each industry. Each series is divided into three pages that, when combined, form an alphabetical list. In taking this lexical approach to attaining key vocabulary, students should be encouraged to translate the specific words and phrases into their native tongues as each phrase has a very specific translation in each language.
Sheet 1
to act on the price
after-sales activities
after-sales service
assisted brand identification
to be competitive
to be out of stock
behaviour pattern
blind product test
brand equity
brand extension
brand loyalty
brand positioning
brand preference
brand range
brand strategy
brand switching
brand value
branded product
buy for fun
buying frequency
buying habit
buying motivation
call planning
cannibalization
cartel price
case history
cash and carry
certificate of guarantee
chain of retailers
cluster analysis
commercial strategy
competition
competitive advantage
competitive products
competitiveness
market penetration
market potential
market research
market segmentation
market share
market size
market survey
market test
marketing goals
marketing mix
marketing plan
marketing techniques
mass-market product
maturity phase
memory research
merchandiser
minimarket
mission
multipack
niche strategy
one-stop shopping
open question
own brand products
panel - consumer panel
parallel import
penetration index
perceived quality
pilot scheme
pilot shop
pilot survey
point of sale (POS)
position
positioning
potential market
premium price